About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
Shining Diamonds is a family run business with close to 70 years & 4 generations of experience in handling jewellery. This has given us over 20 years of international experience manufacturing and selling diamond engagement rings and diamond jewellery.
Our motto is simple: Combine our access to 90% of world’s polished diamonds with our access to the finest traditional British craftsmanship, providing an unbeatable quality product to customers at a fair price by being online instead of on the high street.
Slowly and steadily we have moved from manufacturing and selling rings to manufacturing earrings, pendants, bracelets and now completely bespoke designs. We bring the power of the latest technology to our business by keeping our in-house designers updated with the latest design softwares and keeping our website updated with the latest innovation in web technologies - 360 product videos, hand images, continuous user experience development and many more intricate details are embedded into the core of our website development, giving customers a joyful experience.
We are based in the iconic Hatton Garden of London, sitting amongst more than 100 other jewellers and precious stone merchants. This puts us in a unique position to procure any kind of source material related to jewellery in the shortest time. If a customer comes to us and wants to view a diamond we don't have in stock, we can procure it within 10 mins thanks to our central location.
Being a proud member of the Made in Britain campaign, all our jewellery is designed and created at our workshop in London. We are obsessed about quality and customer service. If any email is not answered within 4 working hours, we ensure the whip comes out on the customer care team!
OUR STORES
Based at the heart of London’s jewellery quarter, our team at Shining Diamonds are proud to have a flagship diamond jewellery store in the prestigious Hatton Garden.
Premium diamond jewellery paired with a luxury shopping experience, visit our UK showrooms or shop online to view our vast collection of ready-to-ship diamond jewellery.
Premium diamond jewellery based in popular jewellery quarter, Birmingham. Visit our store to view our vast collection of ready-to-ship and custom made diamond jewellery.
Couldn’t be happier with my engagement ring! Huge thanks to Clarice W. for making the whole process smooth and stress-free. She was incredibly patien
MC
Lisa T at Sh...
Sarah
Met with Lisa T, at Shining Diamonds in February 2025. Lisa was so helpful, informative and she ...
Becky did a ...
Harry
Becky did a great job in helping me pick my fiances engagement ring. After the proposal, we dec ...
Clarice is t...
Anton Hughes
We initially bought our engagement ring with Clarice 2 years ago and she couldn’t have been m ...
Perfect ring...
Robert Dibble
I went back to Shining Diamonds to get my wedding band resized. Clarice remembered me by name, ...
We were serv...
Sayed Masood Tabibi
We were served by Lisa T at Shining Diamonds and we had an excellent experience for our engagem ...
The best!...
Noor Al-Tamimi
Lisa at shining diamonds was a star and supported me throughout a very special order! I couldn' ...
Friendly and...
E S
We had a very positive experience working with Eleanor to design our ring. Eleanor was friendl ...
What can I s...
Alan Davison
What can I say…..Eleanor was amazing start to finish. One of the best customer experiences I ...
Clarice was ...
Kieran
I found Shining Diamonds when doing a bit of research online for engagement rings and booked an ...
A fantastic ...
Henry
I recently visited Shining Diamonds to buy an engagement ring for my partner. My experience was ...
5-Star Revie...
Cesar Cabal
5-Star Review for Eleanor at Shining Diamonds
I cannot recommend Eleanor at Shining Diamonds h ...
Wedding ring...
Tara Mani Lundie
We initially came to window shop for wedding rings as Shining Diamonds was the first jeweller w ...
We first wen...
Jess Cottingham
We went to Shining Diamonds Brighton to purchase an engagement ring. Charlie was very helpful i ...
Amazing all ...
ZJ
Absolutely incredible customer service and expertises. Thank you so much Eleanor and Lisa! ...
Excellent se...
Tai
Joby provided great service from day 1 and kept me in the loop up until collection day. Would h ...
Amazing Serv...
Faiz
Eleanor and the team were incredibly helpful throughout the whole process of buying an engageme ...
A great surv...
Jake Truman
A great survive from Jasmine & the team!!
This is the second time we have chosen to purchase f ...
Eleanor was ...
Deepu Jose
Eleanor was amazing at Shining Diamonds! She was super helpful, cheerful, and patient, explaini ...
Good prices ...
Sally Rose
Bought a real diamond from Shining Diamonds Brighton. Great selection of both real and lab dia ...
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold

At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.

Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.

At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.

As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
Couldn’t be happier with my engagement ring! Huge thanks to Clarice W. for making the whole process smooth and stress-free. She was incredibly patien
MC
Lisa T at Sh...
Sarah
Met with Lisa T, at Shining Diamonds in February 2025. Lisa was so helpful, informative and she ...
Becky did a ...
Harry
Becky did a great job in helping me pick my fiances engagement ring. After the proposal, we dec ...
Clarice is t...
Anton Hughes
We initially bought our engagement ring with Clarice 2 years ago and she couldn’t have been m ...
Perfect ring...
Robert Dibble
I went back to Shining Diamonds to get my wedding band resized. Clarice remembered me by name, ...
We were serv...
Sayed Masood Tabibi
We were served by Lisa T at Shining Diamonds and we had an excellent experience for our engagem ...
The best!...
Noor Al-Tamimi
Lisa at shining diamonds was a star and supported me throughout a very special order! I couldn' ...
Friendly and...
E S
We had a very positive experience working with Eleanor to design our ring. Eleanor was friendl ...
What can I s...
Alan Davison
What can I say…..Eleanor was amazing start to finish. One of the best customer experiences I ...
Clarice was ...
Kieran
I found Shining Diamonds when doing a bit of research online for engagement rings and booked an ...
A fantastic ...
Henry
I recently visited Shining Diamonds to buy an engagement ring for my partner. My experience was ...
5-Star Revie...
Cesar Cabal
5-Star Review for Eleanor at Shining Diamonds
I cannot recommend Eleanor at Shining Diamonds h ...
Wedding ring...
Tara Mani Lundie
We initially came to window shop for wedding rings as Shining Diamonds was the first jeweller w ...
We first wen...
Jess Cottingham
We went to Shining Diamonds Brighton to purchase an engagement ring. Charlie was very helpful i ...
Amazing all ...
ZJ
Absolutely incredible customer service and expertises. Thank you so much Eleanor and Lisa! ...
Excellent se...
Tai
Joby provided great service from day 1 and kept me in the loop up until collection day. Would h ...
Amazing Serv...
Faiz
Eleanor and the team were incredibly helpful throughout the whole process of buying an engageme ...
A great surv...
Jake Truman
A great survive from Jasmine & the team!!
This is the second time we have chosen to purchase f ...
Eleanor was ...
Deepu Jose
Eleanor was amazing at Shining Diamonds! She was super helpful, cheerful, and patient, explaini ...
Good prices ...
Sally Rose
Bought a real diamond from Shining Diamonds Brighton. Great selection of both real and lab dia ...