Appointments
About Us
Shining Diamonds was started with the aim to combine the magic of skilled British craftsmanship with our access to the world’s finest polished diamond manufacturers.
This is brought to the customers at an amazing value by skipping high street costs.
Shining Diamonds is a family run business with close to 70 years & 4 generations of experience in handling jewellery. This has given us over 20 years of international experience manufacturing and selling diamond engagement rings and diamond jewellery.
Our motto is simple: Combine our access to 90% of world’s polished diamonds with our access to the finest traditional British craftsmanship, providing an unbeatable quality product to customers at a fair price by being online instead of on the high street.
Slowly and steadily we have moved from manufacturing and selling rings to manufacturing earrings, pendants, bracelets and now completely bespoke designs. We bring the power of the latest technology to our business by keeping our in-house designers updated with the latest design softwares and keeping our website updated with the latest innovation in web technologies - 360 product videos, hand images, continuous user experience development and many more intricate details are embedded into the core of our website development, giving customers a joyful experience.
We are based in the iconic Hatton Garden of London, sitting amongst more than 100 other jewellers and precious stone merchants. This puts us in a unique position to procure any kind of source material related to jewellery in the shortest time. If a customer comes to us and wants to view a diamond we don't have in stock, we can procure it within 10 mins thanks to our central location.
Being a proud member of the Made in Britain campaign, all our jewellery is designed and created at our workshop in London. We are obsessed about quality and customer service. If any email is not answered within 4 working hours, we ensure the whip comes out on the customer care team!
OUR STORES
Based at the heart of London’s jewellery quarter, our team at Shining Diamonds are proud to have a flagship diamond jewellery store in the prestigious Hatton Garden.
10a, Hatton Garden, London, EC1N 8LS 
Book an Appointment 
02074047305
+447784827507
About the Store Premium diamond jewellery paired with a luxury shopping experience, visit our UK showrooms or shop online to view our vast collection of ready-to-ship diamond jewellery.
Premium diamond jewellery based in popular jewellery quarter, Birmingham. Visit our store to view our vast collection of ready-to-ship and custom made diamond jewellery.
Eleanor at Shining Diamonds is a gem! She helped my fiancé with my engagement ring in September, and I went to her in October for a surprise ring for
Chloe Darnill
My whole exp...
Alison Downing
My whole experience with shining diamonds was absolutely fantastic from start to finish. We wen ...
We had great...
Tom Wakeling
We had great service at Shining Diamonds for getting our wedding bands. We were not sure exactl ...
Thank you Ch...
Georgina Luck
Charlie was amazing, so helpful right from the start and his knowledge and advice resulted in b ...
Had no clue ...
Dan
Had no clue what I wanted originally and within minutes I was taken through all my options whic ...
Excellent se...
Clifford Woodley
Excellent service. Eleanor was absolutely brilliant throughout the whole thing from start to fi ...
A heartfelt ...
kreena
A heartfelt thank you to Shining Diamond for helping us create such a special memory.
Claric ...
Great servic...
Charlotte Emma Burns
We were assisted by Joby in the Brighton branch.
We purchased both our wedding rings from this ...
I had the mo...
Tim Mahendran
I had the most wonderful experience with Shining Diamonds. From the first moment I spoke to Ele ...
I would high...
Ben McCarthy
I would highly recommend shining diamonds. Excellent service, very friendly, knowledgeable and ...
Excellent! ...
Paula Areosa
My partner and I visited the London store back in December 2023 to try out some engagement ring ...
Lisa was exc...
Rebecca Sophie
Lisa was excellent - really great at communicating, knowledgeable, would definitely use this st ...
Very profess...
Filipe Cancellier da Costa
It was a great choice, Shining Diamonds was great. The person who helped me, was very kind and ...
Esther at th...
Mo
Esther at the Brighton store was attentive and communicative throughout the whole process makin ...
Really pleas...
Jonathan
Really really pleased with Shining Diamonds!! Eleanor was incredibly kind in helping my Fiancé ...
Very helpful...
Pedro
Nice store with super-helpful staff. Charlie took the time to explain me about lab-grown diamon ...
Our Advantages
- 1000s of satisfied customers. Read our independent reviews on Trustpilot
- 30 days hassle-free full-refund returns policy. A complete risk-free purchase.. Read our full returns policy.
- Made in Britain with unmatched quality. Hallmarked by the London or Birmingham Assay Office.
- All our diamonds are certified either by GIA or IGI lab, or by a GIA qualified Gemologist as Shining Diamonds certificate. Get the diamond quality you are paying for.
- Paying by card? You have the power by law to raise a chargeback and get your money back in case of issues or non-delivery of a product. Read the Which guide to chargeback
- We are a member of The National Association of Jewellers
- We are a registered company in the UK. Company registration no. 7901546. VAT registration no. 127702720
Conflict free diamonds and Fairtrade gold
At Shining Diamonds, we are committed to eradicating conflict diamonds from the trade. Our diamonds comes from most reputable suppliers who strictly adhere and enforce the standards established by the kimberley process. We guarantee with 100% confidence that diamonds used in all of our jewellery are conflict-free.
We also offer and actively promote Fairtrade Gold for each of our diamond ring which ensures the gold miners get a fair pay and value for their time & efforts. If you are considering buying from us, kindly consider FairTrade Gold option. It costs a little more but that little can make a huge difference across the globe.
Our dedication to quality and the consistent output of only the finest diamond jewellery comes from our investment in our workshop in Hatton Garden, London and employing the finest British craftsmen. Our product quality is the foundation in all we do, that's why we are the only retailer offering 1 year warranty on all our products.
At Shining Diamonds, we focus on delivering customer service that is exceptional and best in the industry. All of our gemmologists and designers are certified by independent bodies and can advise you on creating a perfect piece of jewellery that will reflect your story, personality, values and cherish for generations to come.
As part of our mission of uplifting the most vulnerable out of poverty, we work in partnership with not-for-profit organisations that educate children from slums & empower women to work & earn. We also actively promote awareness about conflict diamonds, fairtrade gold and environmental concerns of our industry.
Eleanor at Shining Diamonds is a gem! She helped my fiancé with my engagement ring in September, and I went to her in October for a surprise ring for
Chloe Darnill
My whole exp...
Alison Downing
My whole experience with shining diamonds was absolutely fantastic from start to finish. We wen ...
We had great...
Tom Wakeling
We had great service at Shining Diamonds for getting our wedding bands. We were not sure exactl ...
Thank you Ch...
Georgina Luck
Charlie was amazing, so helpful right from the start and his knowledge and advice resulted in b ...
Had no clue ...
Dan
Had no clue what I wanted originally and within minutes I was taken through all my options whic ...
Excellent se...
Clifford Woodley
Excellent service. Eleanor was absolutely brilliant throughout the whole thing from start to fi ...
A heartfelt ...
kreena
A heartfelt thank you to Shining Diamond for helping us create such a special memory.
Claric ...
Great servic...
Charlotte Emma Burns
We were assisted by Joby in the Brighton branch.
We purchased both our wedding rings from this ...
I had the mo...
Tim Mahendran
I had the most wonderful experience with Shining Diamonds. From the first moment I spoke to Ele ...
I would high...
Ben McCarthy
I would highly recommend shining diamonds. Excellent service, very friendly, knowledgeable and ...
Excellent! ...
Paula Areosa
My partner and I visited the London store back in December 2023 to try out some engagement ring ...
Lisa was exc...
Rebecca Sophie
Lisa was excellent - really great at communicating, knowledgeable, would definitely use this st ...
Very profess...
Filipe Cancellier da Costa
It was a great choice, Shining Diamonds was great. The person who helped me, was very kind and ...
Esther at th...
Mo
Esther at the Brighton store was attentive and communicative throughout the whole process makin ...
Really pleas...
Jonathan
Really really pleased with Shining Diamonds!! Eleanor was incredibly kind in helping my Fiancé ...
Very helpful...
Pedro
Nice store with super-helpful staff. Charlie took the time to explain me about lab-grown diamon ...
