Terms & Conditions

1. Preface

As a user of this website (owned by Apex Jewellers Ltd or "Shining Diamonds") you acknowledge that any use of this website by you including any transactions you make is subject to the terms and conditions listed below and includes any other important sections such as Returns and Privacy Policy. Please read through these terms and conditions carefully before using this website as your use of the website will signify your agreement to be bound by them.

1.1 We reserve the right to change these terms and conditions at any time. Any such changes will take effect from when they are posted on the website and it is your responsibility to read the terms and conditions on each occasion that you use this website. Your continued use of the website shall signify your acceptance to be bound by the latest terms and conditions.

2. Delivery & Returns

2.1 We offer free worldwide using Royal Mail and Fedex. You can view our full delivery and returns policy here

2.2 99% of our orders delivered meet or are delivered before the stated delivery times. However Shining Diamonds shall not be liable for any delay or failure to perform any of its obligations if the delay or failure results from events or circumstances outside its reasonable control, including but not limited to postal, custom and shipping delays, acts of God, strikes, lock outs, accidents, war, fire, flood, snow, material failure, breakdown of plant or machinery or shortage or unavailability of raw materials from a natural source of supply, and given circumstances outside its reasonable control Shining Diamonds shall be entitled to a reasonable extension of its obligations. If the delay persists for such time as Shining Diamonds considers unreasonable, it may, without liability on its part, terminate the contract and refund amonies paid.

2.3 Shining Diamonds shall not be liable for any delay or failure to perform any of its obligations if the delay or failure results from events or circumstances outside its reasonable control, including but not limited to postal, custom and shipping delays, acts of God, strikes, lock outs, accidents, war, fire, flood, snow, material failure, breakdown of plant or machinery or shortage or unavailability of raw materials from a natural source of supply, and given circumstances outside its reasonable control Shining Diamonds shall be entitled to a reasonable extension of its obligations. If the delay persists for such time as Shining Diamonds considers unreasonable, it may, without liability on its part, terminate the contract and refund any monies paid.

3. Order Acceptance / Payment

3.1 We take payment from your card at the time we receive your order, once we have checked your card details and stock availability. Goods are subject to availability. In the event that we are unable to supply the goods, we will inform you of this as soon as possible. A full refund will be given where you have already paid for the goods.

3.2 The price you pay is the price displayed on this website at the time we receive your order. Whilst we make every effort to ensure that all prices on our website are correct, errors sometimes do occur. If such an error in the price of the goods you have ordered is discovered, we will let you know of this as soon as possible. You will be given the option of reconfirming the order at the correct price or cancelling it. If we are unable to contact you we will treat the purchase as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund.

3.3 All prices include VAT (where applicable) at the applicable current rates.

3.4 Shining Diamonds may at its sole discretion cancel your order in which case Shining Diamonds shall return any monies received from you, within 30 days of receipt of such monies to your nominated account.

4. Ring Sizing

4.1 Your guarantee is invalidated if you allow a third party to work on the piece that we have made for you.

4.2 Eternity Rings may require extra attention, stones, metal or even in some cases require complete re-engineering and may therefore be excluded from this offer. We'll consult you if this is the case. Sizing a plain band ring is a simple process and if executed correctly does not harm or affect the ring in any way.

5. Damage to items

5.1 Diamonds falling out/Becoming loose - Our Diamonds are set by hand, they are inspected and will not become loose in their settings. Diamonds do not fall out, they have to be compromised in wear to dislodge them. A stone will only become loose as a result of impact, or damage. We cannot be held responsible if your item is suddenly missing a diamond. We highly recommend that you insure your diamond jewellery and rings on receiving it.

5.2 Rhodium - All of our white gold items are Rhodium plated, this is a standard industry practice. Rhodium will wear over time, and require re-application. The length of time this will take varies depending upon the level of acidity in skin, and the possible contact with substances such as chlorine. The company cannot be held responsible for the length of time the rhodium plating will last, due to the large amount of variable contributing factors. This does not constitute a manufacturing fault, Rhodium is applied afterwards to improve the colour of the item, and holds no structural benefit.

5.3 Surface scratching will occur if jewellery is worn daily, to fully protect your jewellery, you should have it serviced regularly, whereby the surface scratches can be removed. Gold, Platinum and other precious metals are extremely malleable, this is why they are used for jewellery making, They are susceptible to impact damage, and to misshaping under pressure. Jewellery should be removed before undertaking any physical activity that may cause impact/friction or pressure to be applied to the band.

6. Intellectual Property

6.1 You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all materials and content made available as part of your use of this website shall remain at all times vested in us. You are only permitted to use this material if expressly authorised by us or our licensors (as appropriate). The content of this website (including without limitation any video, pictures, text, audio, audio-visual materials and graphics) may not be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means, except for the purpose stated below.

6.2 You acknowledge and agree that the material and content contained within this website is made available to you for your own personal and non-commercial use and that you may only download such material and content for the purpose of using this website. You further acknowledge that any other use of the material and content of this website is strictly prohibited and you agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content.

7. Trademark

Shining Diamonds is a registered trademark of Apex Jewellers Ltd. Shining Diamonds trademarks may not be used in connection with any product or service that is not manufactured, sold or endorsed by us, in any manner that is likely to cause confusion of customers or potential customers, or in any manner that harms or discredits Shining Diamonds. All other trademarks used on this website are the sole property of their respective owners.

8. Liability and Indemnity

8.1 Nothing in these terms and conditions excludes or limits liability for death or personal injury caused by negligence, fraudulent misrepresentation, or any other liability which may not otherwise be limited or excluded under applicable law.

8.2 Subject to Section 8.1 above, Shining Diamonds will use reasonable endeavours to verify the accuracy of any information on the site but makes no representation or warranty of any kind (whether express or implied statutory or otherwise) regarding the contents or availability of the site or that it will be timely or error-free, that defects will be corrected, or that the site or the server from which it is made available are free of viruses or bugs or represents the full functionality, accuracy, reliability of the website Shining Diamonds will not be responsible or liable to you for any loss of content or material uploaded or transmitted through the website and Shining Diamonds accepts no liability of any kind for any loss or damage from action taken or taken in reliance on material or information contained on the site.

8.3 Subject to Section 8.1 above, other than as expressly provided in these terms and conditions with respect to specific products and except for the exclusive remedies set out at Section 6 above, any indemnities, warranties, terms and conditions (whether express or implied) are hereby excluded to the fullest extent permitted under applicable law.

9. Advertising / Promotions / Consumer Law

9.1 All our advertising meets the conditions of the Advertising Standards Authority code which you can see at www.asa.org.uk. If the website contains advertising material from other people or organisations we clearly identify this material.

9.2 All promotions meet the conditions of the Sales Promotion Code which you can see at www.asa.org.uk

9.3 We will meet your obligations under the consumer protection laws currently in force including:

• The Sale of Goods Act 1979
• The Supply of Goods and Services Act 1982
• The Consumer Credit Act 1974
• The Trade Descriptions Act 1968
• The Unfair Contract Terms Act 1977
• The Regulations 1994
• The Consumer Protection Act 1987

10. Our details

Shining Diamonds
115 Vyse Street,
Hockley
Birmingham
B18 6LP

T: 03452226355
E: [email protected]
Company registered in England and Wales. 5297666
Vat No.824525534 [all prices are shown INCLUDING VAT, unless you set your default delivery address to a country outside UK]

11. One Year Warranty

11.1 All of our jewellery is manufactured at high quality standards and undergoes number of quality checks. We stand behind everything that we sell and warrant that all items will be free from any manufacturing defects at the time of delivery. Our 1 year warranty offers free prong tightening, re-polishing and cleaning services.

11.2 This 1 year warranty is not transferable and is limited to its specific terms and conditions.This does not cover accidental loss or theft and any damages as a result of mishandling or Inappropriate impact (eg knocks, dents or pressure). This warranty also does not cover loss of diamond under any circumstances. Work carried out by other jewellers will render the warranty void. Your statutory rights are unaffected. In the event that there is ever a problem with your jewellery or you are in need of other services that are not covered under our 1 year warranty, your jewellery can be mailed back to our office for evaluation.

11.3 If your repaired jewellery is required to be posted back to you, there will be a postage charge applicable. This would apply whether or not repair is done, even if any manufacturing faults are found.

11.4 Please Contact Us if you have any questions or would like to return your item(s) to take advantage of our free 1 year warranty or request additional repair work needed to service your Shining Diamonds jewellery.

12. Product Availability

Shining Diamonds stock and its availability is dynamically accumulated from our own internal stock and stock from different suppliers. Whilst we strive hard to maintain it as accurate as we can, the stock availability on our website is subject to change without any notice due to many reasons including but not limited to nature of products, products may sell quickly and on occasion where the design / diamond /gemstone ordered is no longer part of our product catalogue. When you place an order with us you agree that we may cancel your order after or before you have received an order confirmation email without notice and without penalty.

In the event that we are unable to supply the particular goods you have ordered, we will inform you as soon as we notice this. In case where we consider it is possible to offer you a substitute of equal quality, you agree to either accept the substitute or to obtain a full refund of the amount paid for the goods that cannot be supplied. If you need clarification on this policy, please contact us on [email protected]

13. Pricing

While we make every attempt to ensure that all prices on our website are correct, errors may occur. We reserve the right to correct any and all errors when they are noticed and we do not honour inaccurate prices displayed or orders placed with incorrect pricing in any circumstances.

14. MOTHER’S DAY COMPETITION 2023 – SHINING DIAMONDS

14.1 The Shining Diamonds Mother’s Day Competition 2023 is open to UK residents over the age of 18.

14.2 To enter the competition, participants must:

14.1.1 Subscribe to Shining Diamonds – (Link in Bio & Stories)

14.1.2Follow us on Instagram/Like us on Facebook

14.1.3Comment a heart symbol on the Mother’s Day competition post in the comments section

14.3 The prize awarded to the competition winner is a pair of diamond and pearl earrings with the matching diamond and pearl pendant.

14.4 Description: Pearl Bracelet & Stud Earring Set
Metal – 9ct Yellow Gold
RRP is £700.00

14.5 The prize can be collected in store or alternatively shipped to your home address.

14.6 The prize is as stated and no cash or other alternatives will be offered. The prizes are also not transferable.

14.7 Closing date for entry will be on Sunday 19th March 2023. After this date, no further entries to the competition will be permitted. No responsibility can be accepted for entries not received for whatever reason.

14.8 One winner will be contacted via the social media used for their entry.

14.9 If the winner cannot be contacted or does not claim their prize within 3 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

14.10 By entering this competition, all participants agree to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

15. SPRING SALE

15.1 Enjoy 10% off in our Spring Sale when subscribing to our Mailing List, you will receive an email code for your discount.

15.2 Only valid for orders over £100.

15.3 Sale Excludes the following - Bespoke Items, Upgrades, Exchanges or Services.

15.4 Valid from 01/05/23 until 31/05/23

15.5 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied. Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

16. SUMMER SALE - TERMS AND CONDITIONS 2023

16.1 Enjoy 10% off in our summer Sale of made to order items, when you subscribe your discount code will be emailed to you.

16.2 Enjoy up to 25% off Selected items in stock in our summer Sale, when you subscribe your discount code will be emailed to you.

16.3 Enjoy up to 50% off Selected items in stock in our U.K Stores only. Not online.

16.4 Only valid for orders over £100.

16.5 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, or items purchased before the 3rd July 2023.

16.6 Valid from 03/07/23 to 31/08/2023

16.7 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

16.8 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

17. SUMMER COMPETITION FOR SHINING DIAMONDS 2023

17.1 Shining Diamonds Summer Competition is open to UK residents over the age of 18.

17.2 To enter the competition:

• Subscribe to Shining Diamonds (Link in Bio & Stories)
• Follow us on Instagram or Like us on Facebook
• Tag a friend in the post comments section
• For an additional ten entries share the competition post to your stories on Instagram

17.3 The prize awarded to the competition winner is:

17.4 Description - Diamond Solitaire Knife Edge Engagement Ring

17.5 Diamond Shape - Round Brilliant cut diamond

17.6 Metal – 9k Yellow Gold

17.7 Total Carat Weight - 0.33ct

17.8 Colour/Clarity - SI/F

17.9 Item Value - is £950.00

17.10 The prize is as stated and no cash or other alternatives will be offered. The prizes are also not transferable.

17.11 Closing date for entry will be on Sunday 30th August 2023. After this date, no further entries to the competition will be permitted. No responsibility can be accepted for entries not received for whatever reason.

17.12 One winner will be contacted via the social media used for their entry.

17.13 If the winner cannot be contacted or does not claim their prize within 3 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

17.14 By entering this competition, all participants agree to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

17.15 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

18. STOCK ITEM PROMOTION - TERMS AND CONDITIONS 2023

18.1 Enjoy 25% off on various stock items, when you subscribe your discount code will be emailed to you.

18.2 Only valid for orders over £100.

18.3 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, Exchanges etc

18.4 Valid from 04/09/23 to 30/09/2023

18.5 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

18.6 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

19. BLACK FRIDAY SALE - TERMS AND CONDITIONS 2023

19.1 Enjoy 10% off in our Black Friday Sale for made to order items, Only valid for orders over £100.

19.2 Enjoy 25% off Selected items in stock instore and online, Only valid for orders over £100.

19.3 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, exchanges or services.

19.4 Valid from 01/10/23 to 30/11/2023

19.5 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

19.6 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

20. 2024 SPRING SALE - TERMS AND CONDITIONS

20.1 Enjoy up to 25% off selected stock items instore only.

20.2 Enjoy 10% off Made-to-order items and stock items online, using code ‘DAISY10’ Only valid for orders over £100.

20.3 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, or exchanges.

20.4 The clearance sale cannot be used in conjunction with any other offer instore or online.

20.5 Ask instore or a member of the online team for further information.

20.6 Valid from 25/03/24 to 15/04/2024

20.7 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

20.8 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

21. NEW WEBSITE COMPETITION FOR SHINING DIAMONDS 2024

21.1 Shining Diamonds Summer Competition is open to UK residents over the age of 18.

21.2 To enter the competition:

• Subscribe to Shining Diamonds (Link in Bio & Stories)
• Like us on Instagram or Facebook
• Tag three friends in the post comments section
• For an additional entry share the competition post to your stories on Instagram or Facebook

21.3 The prize awarded to the competition winner is:

21.4 Description - £250 to spend at Shining Diamonds instore or online with a minimum spend of £1,000. Any customers that purchase from 16/04/2024 - 19/05/2024 while the competition is live can also enter and choose to have £250 refunded from your order, with a minimum spend of £1,000.

21.5 The prize discount cannot be used in conjunction with another offer or any finance or bespoke transaction.

21.6 The prize is as stated and no cash or other alternatives will be offered. The prizes are also not transferable.

21.7 Closing date for entry will be on Sunday 19th May 2024. After this date, no further entries to the competition will be permitted. No responsibility can be accepted for entries not received for whatever reason.

21.8 One winner will be contacted via the social media they used for their entry and from our account Shining Diamonds only. Please be vigilant of this.

21.9 If the winner cannot be contacted or does not claim their prize within 3 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

21.10 By entering this competition, all participants agree to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

21.11 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

22. 2024 UP TO 40% OFF SALE - TERMS AND CONDITIONS

22.1 Enjoy 15% off Made-to-order items, valid for orders over £100.

22.2 Enjoy 30% off selected stock items online only.

22.3 Enjoy 40% off clearance items online only.

22.4 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, or exchanges.

22.5 The clearance sale cannot be used in conjunction with any other offer instore or online.

22.6 Ask instore or a member of the online team for further information.

22.7 Valid from 20/05/2024 to 03/07/2024 at midnight

22.8 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

22.9 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

23. SUMMER SALE - TERMS AND CONDITIONS 2024

23.1 Enjoy 10% off Made-To-Order items instore and online, Only valid for orders over £100.

23.2 Enjoy 25% off Ready-To-Ship items online, Only valid for orders over £100.

23.3 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, or exchanges

23.4 The clearance sale cannot be used in conjunction with any other offer. Ask instore or a member of the online team for further information.

23.5 Valid from 22/07/24 to 30/09/2024

23.6 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

24. SUMMER GIVE AWAY 2024

24.1 Shining Diamonds Summer Give away is open to UK residents over the age of 18.

24.2 To enter the competition:

• Follow us on Instagram/Like us on Facebook
• Like and save one of our social posts on Instagram or Facebook
• Tag a friend in the comments of that post. (1 entry per individual tag)
• Subscribe to Shining Diamonds for an extra entry (Link in Bio & Stories)

24.3 The prize awarded to the give away winner is:

24.4 Description - Blue Topaz & Diamond Oval Halo Ring

24.5 Stone Shape - Oval cut Blue Topaz

24.6 Metal – 18k White Gold

24.7 Total Carat Weight - 0.78ct (0.59ct Blue Topaz)

24.8 Colour/Clarity - VS/FG

24.9 Ring Size - O (Re-size is not included)

24.10 Item Value - is £1,000.00

24.11 The prize is as stated and no cash or other alternatives will be offered. The prizes are also not transferable.

24.12 Closing date for entries will be midnight on Monday 30th September 2024. After this date, no further entries to the competition will be permitted. No responsibility can be accepted for entries not received for whatever reason.

24.13 One winner will be contacted via the Shining Diamonds social media account in response to the account that made the entry only.

24.14 If the winner cannot be contacted or does not claim their prize within 3 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

24.15 By entering this competition, all participants agree to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

24.16 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.

25. AUTUMN SALE - TERMS AND CONDITIONS 2024

25.1 Enjoy 10% off Made-To-Order items instore and online, Only valid for orders over £100.

25.2 Enjoy 25% off Ready-To-Ship items online, Only valid for orders over £100.

25.3 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, or exchanges

25.4 The clearance sale cannot be used in conjunction with any other offer. Ask instore or a member of the online team for further information.

25.5 Valid from 18/09/24 to 18/10/2024

25.6 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

26. FLASH SALE - TERMS AND CONDITIONS 2024

26.1 Enjoy 20% off all items including Ready-To-Ship items and Made-To-Order items instore and online.

26.2 This Sale cannot be used in conjunction with any other sale or promotion and excludes the following - Financed Items, Bespoke Items, Upgrades, exchanges, services and cleaning products.

26.3 The discount will only be applied to the RRP on the date of purchase during the sale period and cannot be used against any previous quotations.

26.4 The clearance sale cannot be used in conjunction with any other offer. Ask instore or a member of the online team for further information.

26.5 Valid from 28/09/2024 to 01/10/2024

26.6 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

27.BLACK FRIDAY SALE - TERMS AND CONDITIONS 2024

27.1 Enjoy 20% off Made-To-Order items instore and online, Only valid for orders over £100.

27.2 Enjoy 30% off Ready-To-Ship items online, Only valid for orders over £100.

27.3 Sale Excludes the following - Financed Items, Bespoke Items, Upgrades, or exchanges

27.4 The clearance sale cannot be used in conjunction with any other offer. Ask instore or a member of the online team for further information.

27.5 Valid from 01/11/24 to 30/11/2024

27.6 If items from the qualifying order are subsequently returned, Shining Diamonds reserves the right to reduce the value of the refund by value of discount applied.

28. CHRISTMAS GIVE AWAY 2024

28.1 Shining Diamonds Christmas Give away is open to UK residents over the age of 18.

28.2 To enter the competition:

• Follow us on Instagram/Like us on Facebook
• Like & Leave a comment on the post of what you would do with this stunning diamond
• Subscribe to Shining Diamonds (Link in Bio & Stories)

28.3 The prize awarded to the give away winner is:

28.4 Description - IGI Certified Lab Grown Elongated Cushion Cut Diamond

28.5 Stone Shape - Elongated Cushion Cut Diamond

28.6 Total Carat Weight - 1.06ct

28.7 Colour/Clarity - VS2/E

28.8 Polish & Symmetry - Excellent / Excellent

28.9 Please note: The jewellery setting is not included in this giveaway prize, the diamond with certification and paperwork is included in this give away only. The lucky winner will be invited to choose from our full range of setting types at a discounted price in-store or online and can choose to claim their diamond without any jewellery setting option if they prefer to do so. 

28.10 Item Value - is £700.00

28.11 The prize is as stated and no cash or other alternatives will be offered. The prize is not refundable or transferable.

28.12 Start date for entries is Friday 8th November 2024. Closing date for entries will be midnight on Sunday 8th December 2024 at midnight. After this date, no further entries to the competition will be permitted. No responsibility can be accepted for entries not received for whatever reason.

28.13 One winner will be contacted via the Shining Diamonds social media account in response to the account that made the entry only.

28.14 If the winner cannot be contacted or does not claim their prize within 3 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

28.15 By entering this competition, all participants agree to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

28.16 Shining Diamonds reserve the right to amend these terms and conditions from time to time where it reasonably considers it necessary to do so.